J.C.
Alabama
Answer: I am pleased to provide you with information on starting a beef cattle and pastured poultry farm.
Several key areas come to mind that need to be considered in developing a more ecologically appropriate, and healthier, beef and poultry production system. In this letter I will address the following production factors:
1. the pasture resource,
2. animal breeds, selection, general health and nutrition, and
3. small-scale, local marketing alternatives.
I have included in this letter a resource list for more information on starting a farming enterprise, grassfed beef and poultry production, and a list of appropriate ATTRA publications.
The Pasture Resource
Grassfed beef cattle production, whether you’re raising 100, 10, or one, is predicated on, as the name implies, grass. But here grass is referring to the whole pasture resource. Cattle are, of course, primarily grazers, which means they eat grass and other herbs such as clovers, vetches, medics, as well as many other plants we might at first consider weeds. I fact, I have observed cattle eating thistle, knapweed, dock, and certainly dandelion. Most plants are edible at least during some stage of their life. Usually this stage is the vegetative stage, before a seed head emerges on the plant. During this stage plants have the highest concentration of nutrients and are the most palatable to livestock. We as cattle raisers can take advantage of this state of affairs by managing our pastures to stay in the vegetative stage as long as possible. To accomplish this it is necessary to implement some type of grazing management plan.
A grazing management plan need not be complex. It merely has to direct the grazing animal to eat when and where you want them to in order to keep the plants in their growing stage (vegetative stage). The basic principles of grazing management include:
1. proper timing of grazing (corresponding to plant stage)
2. proper intensity of grazing (duration on the pasture)
3. residue or plant height after grazing
For instance, in Alabama, pasture green-up might occur sometime in March. It is important to allow the plants to get to sufficient height prior to turning the cattle onto the pasture. By waiting until the grass is 5 to 8 inches high the roots have become well developed and the plants can handle defoliation. Grazing intensity, or duration, can be taken care of by designing a suitable rotational grazing system. Rotational grazing, as the name implies, involves moving the cattle periodically from pasture or paddock to paddock. For instance, a good rule of thumb is to split a pasture into 10 to 16 paddocks with electric wire or electric tape, and stock each paddock heavily for a short amount of time. Most graziers stock 25 cows to the acre in this system, and adjust as the season progresses. By doing this you are forcing the cattle to eat all that’s there, grass, weeds, and all. But before the animals eat the plants to the ground, you move them to the next pasture. This takes into account the third principle. It’s important to leave several inches of grass to allow adequate leaf area for subsequent regrowth. Depending on the species, you will need to leave from 2 to 6 inches of plant stubble at moving time. A 10-paddock rotational grazing system that allows animals to graze each pasture for 3 days will give each paddock 27 days of rest. Most grasses in your region will need 20 to 30 days of rest between grazing events to allow adequate regrowth.
Cattle breeds, general health, and nutrition
Selecting the right genetics for grassfed production is important. In general, you will want a breed that combines maternal traits like milking ability with growing and marbling ability. For this reason the English breeds usually fit best with grass operations. Breeds in this category include Angus, Hereford, Shorthorn, and other, rarer breeds such as Devon and Dexter. Information on rare breeds can be found at the American Livestock Breeds Conservancy website at http://www.albc-usa.org/.
As far as animal health goes, prevention is the only way to deal with health issues in a livestock operation. The loss in production that accompanies illness in cattle can often eat away at any profit you would be expecting. Cattle on grass tend to be healthier than cattle in confinement because of several factors. First off, grass is a natural feed for cattle, whereas the high levels of grain that is fed to confined animals in a feedlot contribute to digestive disorders and liver abscesses. In addition, cattle on pasture tend to be freer from parasites and pathogens that can hamper production in a confinement situation. Regardless of these anecdotes, a sound vaccination program should be administered to protect your herd. Most herds need to be vaccinated against a complex of clostridial organisms and a series of respiratory problems. Your females should be vaccinated against brucellosis as well. Your veterinarian will be able to tell you which organisms are important in your area.
Since your cattle will be consuming predominantly or exclusively grass, your nutrition program will be critically tied up with your grazing management plan. Remember, growing grass and clovers that are consumed while in the seedless, vegetative stage are the most nutritious feedstuffs your animals can get. A pasture that is composed of 70 percent grass and 30 percent clover will have from 13 to 21 percent crude protein and as much as 60 percent total digestible nutrients during the vegetative stage. However, a growing steer often needs more nutrition than your average pasture can deliver in order to put pounds of lean beef on. This is why, for a growing operation, your pasture has to be primo. If its not, you might consider supplementing with high quality alfalfa hay or cottonseed meal for protein or corn for energy. Again, a good rotation and careful attention to pasture management can offer a good nutritional package to growing cattle.
Grass-fed Cattle Production
Pasture management is the basis of a sustainable grass farm. Pasture serves as the main source of nutrition for the cow herd, dry cows, steers, and developing heifers on the farm. To accomplish this it is very important to first establish a baseline of information by conducting a systematic assessment of the grazing resource. A grazing plan can then be implemented and periodically assessed with a pasture monitoring program.
Grass-fed Cattle Resources
Blanchet, Kevin, Howard Moechnig and Jodi DeJong-Hughes. 2003. Grazing Systems Planning Guide. University of Minnesota Extension Service.
University of Minnesota Extension Service Distribution Center
405 Coffey Hall, 1420 Eckles Avenue, St. Paul, MN 55108-6068
Delineates the components of a grazing system by taking the farmer through the grazing management planning process. Information on grazing resource inventory, plan development, pasture management, and system monitoring is provided. Each section has a series of questions that will lead you through the decision-making process of developing your plan. Your grazing plan will become customized to fit your operation depending upon how you answer the questions and integrate the components. Pasture-based livestock systems can be profitable enterprises if the available resources are managed effectively. You can also view/download it at www.extension.umn.edu/distribution/livestocksystems/DI7606.html.
Ruechel, Julius. 2006. Grass-Fed Cattle: How to Produce and Market Natural Beef. North Adams, MA: Storey Publishing.
http://www.storey.com/book_detail.php?isbn=9781580176057&cat=Animals
This book is a comprehensive work covering all aspects of pasture-based beef production from a practical standpoint. Well-written and full of anecdotes on the reality of beef cattle farming and ranching, it is a must-have for anyone considering raising and selling sustainably raised beef.
Beef Cooperatives and Marketing Firms
Dakota Beef, LLC
980 N. Michigan Ave., Suite 1400
Chicago, IL 60601
312-214-4991
http://www.dakotabeefcompany.com/
Dakota Beef has partnered with International Certification Service to assist cattle ranchers interested in becoming certified organic producers. They can also provide producers with contact information for veterinarians who specialize in organic health management, and sources for 100 percent organic feed. If you believe your operation could be certified, or if you are interested in learning more about the process, please call Steve Hanley at 605-772-5339 (email Steve at Steve@dakotabeefcompany.com) or check out International Certification Service’s website at www.ics-intl.com (from the website).
Laura's Lean Beef
1517 Bull Lea Road, Suite 210
Lexington, KY 40511
1-800-487-5326
http://www.laurasleanbeef.com/
All Laura's Lean Beef producers must fill out a Pre-Approval form. This form will qualify you as a knowledgeable producer of cattle for the Laura's Lean Beef Company. The Pre-Approval form is available for download at http://www.laurasleanbeefcattle.com/forms/files/preApprovalFormbk.html (from the website).
Tallgrass Beef Company, LLC
103 East Main Street, Suite 1
Sedan, KS 67361
877-822-8283
http://www.tallgrassbeef.com
Grass fed and finished beef marketing firm. Partnership opportunities available for seedstock providers, cow/calf producers, and grazer/finishers. To obtain the Producer Protocols Document
and the Production Affidavit (Two separate files) go to http://www.tallgrassbeef.com/partner_with_us_ranchers.php (from the website).
Recordkeeping software for cattle.
Probably one of the most workable and accessible programs I have seen is the OSU Animal Science Extension Computer Software, which can be downloaded from their site at http://www.ansi.okstate.edu/software/. Some of the spreadsheets require Lotus 1-2-3, and I have not been able to work them on Excel.
Another very good program is Standardized Performance Analysis (SPA). SPA Software identifies ways to lower the cost of production while practicing resource stewardship. Using information gathered from production and financial records, this software program enables cattlemen to blend data to provide benchmarks like rate of return on assets, net income per cow, pounds weaned per exposed cow, grazing and feed costs per cow.
SPA was initiated by the National Cattlemen's Beef Association's (NCBA) producer-led effort. It is designed to help producers reduce their cost of production and improve their production and marketing efficiency. More information on SPA can be found at http://agrisk.tamu.edu/information.htm and http://www.beefusa.org/prodstandardperformanceanalysis_spa_.aspx.
Direct Marketing and Farmers Markets
Most beef cattle in the US are marketed through the traditional commodity beef channels. In the commodity marketing chain, cattle are raised on cow-calf farms and ranches that sell calves either in the spring or fall through such outlets as cattle auction barns or directly to a feedlot through an order buyer. Order buyers typically buy truckloads at a time, and auctions are utilized for smaller lots. The commodity cattle marketing channels are effective at moving large numbers of product but don’t necessarily provide adequate returns to farmers and ranchers. In order to bypass the middleman, some cattle raisers are marketing their beef directly to consumers through farmers markets, restaurants, and other venues. Grassfed beef is becoming more popular with health-conscious consumers and those seeking food produced more ecologically and in keeping with good stewardship practices.
Some very useful resources for direct marketing include the publications and websites below.
Holden, Jan. 2005. How to Direct Market Your Beef. Sustainable Agriculture Network. Sustainable Agriculture Publications
PO Box 753
Waldorf, MD 20604-0753
301-374-9696
http://www.sare.org/publications/beef/beef.pdf
“How to Direct Market Your Beef” portrays how one couple used their family’s ranch to launch a profitable, grass-based beef operation focused on direct market sales. From slaughtering to packaging, through labeling and advertising, Jan and Will Holder transform their real-life experiences to a compelling narrative rich with practical tips.
The Legal Guide for Direct Farm Marketing, by Neil D. Hamilton. 1999. 235 p.
An up-to-date, well-written primer on all the legal considerations related to direct marketing of agricultural products. Underwritten by a USDA SARE grant. Includes a chapter on marketing of meat. This publication is available for $20 through the Agricultural Law Center.
The Agricultural Law Center
The Law School, Drake University
2507 University Avenue
Des Moines, IA 50311
515-271-2947
Food Safety and Inspection Service Technical Service Center
800-233-3935 (toll-free Hotline)
http://www.fsis.usda.gov
The FSIS is the public health agency in the U.S. Department of Agriculture responsible for ensuring that the nation's commercial supply of meat, poultry, and egg products is safe, wholesome, and correctly labeled and packaged.
TechCenter@fsis.usda.gov
The Technical Service Center serves as the Agency’s center for technical assistance, advice, and guidance.
From The Carcass To The Kitchen: Competition And The Wholesale Meat Market
By Marty Strange and Annette Higby. 1995. 52 p
A hard-hitting look at the components of meat marketing and what they mean for farmers. The report addresses how wholesale meat is priced, changes in the retail grocery market, which has market power, legal issues regarding anti-competitive behavior and policy recommendations. A summary of the findings of Competition and the Livestock Market is appended. #Y7 $10.00
Center for Rural Affairs
145 Main St
PO Box 136
Lyons, NE 68038-0136
402-687-2100
402-687-2200 FAX
info@cfra.org
http://www.cfra.org
AgMRC – Ag Marketing Resource Center
A National Information Resource for Value-added agriculture
http://www.agmrc.org/agmrc/commodity/livestock/beef/
Pastured Poultry Production
Listed below are several poultry publications. These publications focus on alternative production, for which information is less available. It contains real-life observations and highlights several innovative producers. These “how-to” manuals address production systems and outdoor access for poultry, as well as information on breeds, nutrition, health, economics, and housing.
Resources:
ATTRA Publications
• Cattle Production: Considerations for Pasture-Based Beef and Dairy Producers
• Beef Marketing Alternatives
• Ruminant Nutrition for Graziers
• Alternative Poultry Production Systems and Outdoor Access
• Growing Your Range Poultry Business: An Entrepreneur's Toolbox
• Pastured Poultry Nutrition
• Range Poultry Housing
• A Brief Overview of Nutrient Cycling in Pastures
• Rotational Grazing
• Pasture, Rangeland, and Grazing Management
• Paddock Design, Fencing, and Water Systems for Controlled Grazing
• Agricultural Business Planning Templates and Resources
Further Resources
The Stockman Grass Farmer Magazine
P.O. Box 2300
Ridgeland, MS 39158-9911
601-853-1861
800-748-9808
htt://www.stockmangrassfarmer.com/sgf/
Published monthly. $32/1 year; $58/2 years.
Resources for Beginning Farmers: Building a Sustainable Future by Beth Nelson, Caitrin Mullan, Jill O'Neill, and Debra Elias Morse, and published by the Minnesota Institute for Sustainable Agriculture (MISA). The complete document is located at http://www.misa.umn.edu/vd/bfarmers.html, or by contacting MISA at:
Minnesota Institute for Sustainable Agriculture (MISA)
University of Minnesota
411 Borlaug Hall
1991 Buford Circle
St. Paul, MN 55108-1013
Exploring the Small Farm Dream
New England Small Farm Institute, P.O. Box 937, 275 Jackson St., Belchertown, MA 01007, 413-323-4531
http://www.smallfarm.org/explorer/
The Explorer Program is intended for those who are considering farming. Its purpose is to help pre-venture, aspiring farmers learn what it would take to start and mange their own commercial agricultural businesses, and decide whether this is a path they really want to take. Its workbook and supporting resources are designed for use in a variety of learning settings: introductory workshops, formal four-session courses, and independent or guided self-study. Created as a decision-making tool, Explorer can help you establish the clear vision and goals you will need to guide a new agricultural venture. It will help you identify and assess personal motivations, business and farming skills, and available resources. It will help you clarify values. The goal of Explorer is to help you decide whether starting an agricultural business is right for you, and-based on that decision-to help you plan practical next steps.
Informational Toolkit for Beginning Farmers
Ag Marketing Resource Center, Iowa State University
http://www.agmrc.org/agmrc/informationtoolkit/
The Agricultural Marketing Resource Center is an electronic, national resource for producers interested in value-added agriculture. The Value Added Agriculture Program staff at Iowa State University Extension has compiled some potentially useful information for operators of new farm start ups. Included are general information about farm leases and farm management, new farmer loan programs, beginning farmer training programs, mentoring programs for beginning farmers and more specific information about developing agricultural business and marketing plans.
Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses. 280 pp; published in 2003.
Developed by the Minnesota Institute for Sustainable Agriculture, Saint Paul, MN.
Co-published by The Sustainable Agriculture Network, Beltsville, MD. Available free online at http://www.sare.org/publications/business.htm.
Sustainable Agriculture Publications
PO Box 753
Waldorf, MD 20604-0753
(301) 374-9696
Salatin, Joel. 1998. You Can Farm: The Entrepreneur’s Guide to Start and Succeed in a Farm Enterprise. Polyface, Swoope, VA. 480 p.
Perhaps the best single resource for beginning farmers, this book also provides good information on enterprise differentiation and evaluation. Available from the author at:
Polyface Inc.
Rt. 1, Box 281
Swoope, VA 24479
540-885-3590
The book is also available from: www.amazon.com.
N.O.
Nevada
Answer: I am pleased to provide you with information regarding greenhouse production, budgeting, and marketing.
In general, you want to grow a higher value product in greenhouses offset the labor and cost of setting them up. Lettuce, tomatoes, cucumbers and peppers work well for greenhouse production, as they are fairly high value crops and can be produced off-season for value-added marketing.
Structures:
Greenhouses typically have an insulative layer either by using two layers of plastic or by buying a rigid polycarbonate in sheets. The greenhouse is used for starting transplants and growing things year around. If you would like more information on hoophouses, which are uninsulated, and used mainly for season extension in your climate, please let me know and I can send you some information on them. In a region with high winds, it might pay to have a structure with rigid polycarbonate. This type of material will withstand high winds more.
I have listed a few greenhouse suppliers that should be able to consult you on different structures and the types that would work with the specific goals of your organization and your climate consideration (i.e. the high wind in your area). I would encourage you to shop around for supplies and shipping costs. Shade cloth will significantly reduce your cooling costs in the summer and I would urge you to incorporate the costs of this into your budget. The suppliers that I list below all carry shadecloth, just ask them for an estimate of costs.
The Texas A&M publication “Greenhouse Vegetable Guide” discusses the various greenhouse structures. If you would like to do year-round production, you will need a heating system for the winter time. This should be accounted for in your enterprise budget. This is a 137 page publication that covers many topics related to greenhouse production.
Enterprise Budgets
Whatever structure you decide on, it is very important to consider the costs and potential earnings of your enterprise. There are several enterprise budgets available for greenhouse tomatoes and other vegetables. Greenhouse vegetable yields determine potential gross sales. I have sent you production information on several different greenhouse vegetable crops. Much of the information in this letter is referenced from the ATTRA publication “Organic Greenhouse Vegetable Production.” I would encourage you to read this publication if you have not already. This is a good introduction to the considerations you should make when planning a greenhouse operation. The authors estimate that typical yields of greenhouse tomatoes are 20 to 30 lbs. per vine, or 2-3 lbs. per square foot. Greenhouse cucumbers yield around 2 dozen fruits per vine. Greenhouse peppers yield 2½ -3 lbs./sq. ft. A study conducted in Missouri in the winter of 1995-96 showed that supplemental lighting of tomatoes increased total yields from 12,444 kg to 18,840 kg. Because the lighted tomatoes were larger, they brought a better price and resulted in additional revenues of $25,000.
Prior to sinking lots of money into a greenhouse venture, growers should examine produce prices in their region and estimate their cost of production. Historically, the breakeven price for most greenhouse tomatoes has been around 75 cents per pound, with selling prices ranging from 90 cents to $1.60 per pound. The break-even price for cucumbers is similar–around 75 cents per pound.
Estimates of net income from conventional greenhouse tomatoes range from $3,100 to $18,500 per greenhouse unit. These estimates are for good yields and favorable market conditions. Low yields, or a dip in the market, can lead to negative returns to the grower.
The following estimates from 1994 are associated with a double polyethylene greenhouse: the greenhouse itself would cost about $6-$7 per square foot; land cost, site preparation, foundations, concrete floors, and utilities would be an extra $3.50-$4.00 per square foot.
The ATTRA resource list “Greenhouse and Hydroponic Resources on the Internet,” contains several enterprise budgets for regular greenhouse crops (i.e. not hydroponic).
Marketing:
The type of marketing that you may want to consider depends on the scale of your production. If you are planning on growing a few acres of greenhouses, then you might want to spend less time marketing through wholesale marketing. Since you are interested in producing organically, ATTRA can help get you get started on that tract, with many publications and resources on regulations, record keeping and organic production topics. A few basic publications on marketing greenhouse products is listed below under “Resources,” with direct links to the publications. “Marketing Strategies for Vegetable Growers” discusses both direct marketing and wholesale options for vegetable growers and “Selling your Greenhouse Tomatoes” which discusses some basic considerations in marketing.
Resources:
Anon. 2006. Greenhouse Tomato Culture. Garden Centre.
Born, Holly. 2004. Organic Marketing Resources. ATTRA/ NCAT Publication #124
VanSickle, J.J. 2006. Marketing Strategies for Vegetable Growers. University of Florida IFAS Extension. Publication # FRE144
Koske, Thomas. 2005. Selling your Greenhouse Tomatoes. Louisiana State University Agriculture Center.
Greenhouse Suppliers:
Growers Supply, Inc.
1440 Field of Dreams Way, Dyersville, IA 52040
1-800-476-9715
Griffin Greenhouse & Nursery Supplies, Inc.
5612 Pride Road
Richmond, VA 23224-1028
Tel: (804) 233-3454 | Fax: (804) 233-8855